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Digital marketing is not a fad, it’s part of our daily fabric and a vital area businesses should master. Kieffer Consulting is a digital marketing consultancy focused on helping companies leverage digital marketing to grow and prosper. Jim Kieffer, Principal of Kieffer Consulting, will discuss how to use online marketing tactics and the right strategy for both short and long-term success. Topics will include website design, social media, online advertising, marketing automation and analytics. The presentation will be followed with a short Q&A session.